With car shoppers turning towards their mobile to get real-time advice and conduct research, the automotive industry needs to increase their online presence more than ever. It’s no surprise that, when it comes to car shopping, social media is one of the top places that car shoppers will visit to read reviews from other clients and to find the latest deal on the car they are interested in. Social media marketing can help car dealerships identify their target audience and improve their sales funnel.
The reality is that social media plays an important role in the digital marketing process to drive car shoppers to purchase. In fact, 83% of the car shoppers are on Facebook and 24% of them used Facebook as a resource for purchasing their last vehicle. Also, a 2015 report on social media trends for the automotive industry from Digital Air Strike rank social media as more important than a dealer’s website when consumers choose a dealership to visit. In fact:
- 75% car buyers say that social media and review sites were keys to helping them select a car dealership.
- 66% of car buyers who have seen a Facebook advert say they have clicked on it, up from 33% in 2014.
Contact us today to see how Social Media can help your dealership sell more cars and make more profit.